Burkan Bur
With over 20 years of experience in digital marketing and agency work, I’ve led projects for major clients like Amazon, Hilton, Doordash, OWN, SC Johnson, Sharp Healthcare, Intel, American Express, and Experian.
As the Managing Director and Head of SEO at The Ad Firm, my role involves leading client relationships, managing project deliverables, and expanding accounts to provide an exceptional customer experience. I’m responsible for setting strategic direction in various aspects of digital marketing, including SEO, content marketing, digital PR, social networking, and keeping up with the latest trends and algorithm changes.
What I like most about my role
I love collaborating with businesses to help them achieve their sales goals. My role allows me to work closely with my team, focusing on mentoring, training, and running a department that promotes efficiency and value. I enjoy the challenge of communicating complex strategies to technical teams and executives alike, ensuring that everyone is aligned toward our common goals.
Additionally, I take pride in effectively bridging communication between technical development teams and top-level executives, including CMOs and CEOs, which is crucial for cohesive strategy and execution across all levels.
Past Work Experience
Starting my career as a programmer and developer, I have a unique perspective combining technical expertise and strategic acumen. I hold an MBA from Bilgi University and a BS in Mechanical Engineering from the University of Istanbul, and proud to have started and taught the first-ever SEO and analytics courses at UCSD.Â
My extensive experience includes leading and developing teams. I’ve been in this industry since the early days of Internet marketing, witnessing its evolution and the emergence of new trends firsthand.
Certifications:
- Business Management in Marketing, UCSD
- Web Development, UCSD
- Project Management, UCSD
- Google AdWords certification, Google
- Google Analytics certification, Google
- Advanced Search Engine Strategies, Search Engine Workshops
Hobbies outside work
Outside of my professional life, I’m an avid world traveler, martial artist, basketball player, and dancer. These activities not only keep me physically active but also foster a sense of creativity and balance in my life.
Articles Written by Burkan Bur
AI SEO for Franchise Businesses: Keeping Local and Corporate Pages in Sync
Franchise SEO isn’t only about scaling, it’s about alignment. Each local branch needs visibility within its community, while the parent brand must maintain consistency across the board. However, juggling both can feel like running two
7 Overlooked Google Business Profile Settings That Can Boost Your Ranking
Most businesses today understand that having a Google Business Profile is essential. But many still struggle with visibility despite being listed. They may have filled out the basics, added a few photos, and left it
E-commerce SEO for AI: Tips for Optimizing ChatGPT Shopping Results
Getting your products seen is tougher than ever. Many e-commerce brands invest heavily in SEO, yet still find their listings buried, especially on AI-powered platforms like ChatGPT and other conversational tools. As more consumers rely
The Ultimate Guide to Local SEO
Having trouble showing up in search results when people in your area search for a product or service? Many business owners face the same issue: watching competitors appear on Google Maps while their businesses remain
International SEO 2025: Essential Tactics for Multiregional Success
When it comes to growing your brand globally in 2025, it’s no longer enough to just translate a few pages and hope for the best. International SEO has matured into a highly strategic discipline, where
Advanced SEO Strategies: How to Rank for Google’s New Featured Snippets
Getting your content to rank in Google’s featured snippets isn’t just a bonus anymore—it’s a serious edge in search visibility. That prominent answer box sitting above the top-ranking results, known as Position Zero, has become
Content Velocity SEO: Why Freshness Matters More Than Ever
Search engines have changed the rules. Years ago, you could publish a few solid pages, add some backlinks, and see results for months or even years. That model doesn’t hold anymore. Today, SEO success demands
Entity SEO: Why Concepts, Not Keywords, Win Rankings in 2025
In the world of SEO, change isn’t just inevitable, it’s necessary for survival. If you’re still chasing keyword rankings the same way you did a few years ago, we’ve got some tough love for you:
Sustainable Web Design Trends Shaping E-commerce Success in 2025
Sustainability has evolved from a buzzword to a guiding principle for businesses that meet the expectations of a more conscientious consumer base. E-commerce brands, particularly, are finding that eco-friendly initiatives can foster loyalty, reduce operational
Winning Visibility in Google’s Expanded Map Pack
Getting found online can feel like a losing battle, especially when your business doesn’t show up in local map results. While competitors appear prominently, your listing is nowhere to be found. Even when potential customers
Content Decay in 2025: How to Revitalize and Refresh Your Best Content
In 2025, creating great content isn’t enough; keeping it great is just as important. Even the best-performing blogs, service pages, and articles won’t stay on top forever. Over time, content that once brought in substantial
E-E-A-T in 2025: How to Optimize for Google’s Quality Guidelines
What makes one web page more trustworthy than another? And how does Google decide which content is worth showing at the top of search results? One of the key ways Google makes that decision is