Hunter Colby
My role involves conducting keyword research, optimizing on-page elements, and building backlink strategies to strengthen the brand’s online presence, monitor website performance and stay up-to-date with the latest trends and Google algorithm updates
What I like most about my role
What excites me most is seeing results like increased website traffic or higher keyword rankings brings me satisfaction. I thrive on the continuous growth that comes with the ever-changing nature of SEO. Having a direct impact on our clients’ success by helping them reach their marketing objectives is rewarding.
Past Work Experience
Web Developer ( Mostly Front-end) at an SEO Community Company ( Where I was involved in the community and picked up SEO knowledge ), SEO Specialist for a Franchise Company working with over 300 Locations
Hobbies outside work
Chess, Sports, Gym, Reading, Motorcycle Riding,Â
Articles Written by Hunter Colby
Using Review Language to Build GEO Trust for AI Search
A five-star rating tells Google and AI platforms that customers are happy. It says nothing about what you do, where you operate, or which specific problems you solve. That context lives in the language your
Local SEO Reputation Signals That Improve Conversions
Ranking in the local pack is only half the job. The other half is getting chosen. Two businesses can occupy the same Map Pack result set, target the same keywords, and serve the same area.
How Review Velocity Impacts Local SEO in GEO and AI Search
Most businesses measure review success by a single number: total count. A profile with 300 reviews feels safer than one with 80. That logic made sense five years ago. It doesn’t hold up in 2026.
Reputation Signals That Improve Local SEO in GEO for AI Search
Reviews get most of the attention in local SEO conversations. Rightfully so. But when AI platforms like ChatGPT, Perplexity, and Google AI Overviews decide which businesses to recommend, they don’t stop at your review profile.
Improving GEO for Local Service Visibility Through AI Search
AI search engines don’t rank local businesses the same way Google’s traditional algorithm does. They synthesize information from structured data, business profiles, content signals, and third-party mentions to generate a single recommended answer. For local
Unlinked Brand Mentions for Local SEO and GEO
Most business owners track backlinks, but fewer pay attention to unlinked brand mentions. Ignoring these references could be costing you valuable visibility, visibility you’ve already earned. Unlinked brand mentions occur when your business, product, or
Tracking Local SEO Performance for GEO Across AI Search
Traditional local SEO metrics tracked rankings, clicks, and map pack appearances. That framework still matters, but AI-powered platforms like Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot now surface local business results in ways that
Measuring Map Pack ROI Using GEO and AI Search Analytics
Map Pack visibility used to be straightforward to measure. You tracked rankings, counted calls, and watched direction requests. That framework made sense when Google’s local results were the only game in town. Now, AI-powered platforms
Modeling Multi-Channel Leads Through GEO, Local SEO, and AI
Leads rarely come from a single source anymore. A prospect might discover your business through a local SEO listing on Google Maps, see your brand cited in an AI-generated response on ChatGPT, and finally convert
How GEO Shapes Local SEO Visibility in AI Search Results
The way people find local businesses is changing. AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews now answer questions directly instead of just showing a list of links. When someone asks, “Who’s the
Google Business Profile Categories for Local Rankings
Your Google Business Profile category isn’t just a label. It’s one of the most powerful ranking signals that determines whether you appear in local search results when potential customers need your services. The categories you
Local SEO Citations Cleanup to Fix NAP Issues at Scale
Managing citations for one location is simple. You update a few directories, and you’re done. But when you’re running 10, 50, or 500 locations, every inconsistency multiplies across platforms, confusing search engines and hurting your