Kevin Heimlich
My responsibility at The Ad Firm is to establish good relationships with potential clients and determine whether they are a good fit for our services. Being that The Ad Firm is a well sought out boutique agency, who we work with is extremely exclusive. I vet all of our potential clients and hand-select the ones I believe in and who will have a beneficial relationship- we invest in our clients, which is why it’s common to have clients for several years, not months. My favorite part about owning this agency is that I can choose to only work with the companies that I know will be a win/win situation for them and us.
What I like most about my role
What I enjoy most about my position is that I get to come to work every day and look forward to it. It is not common for business owners to work with a passionate staff genuinely happy with their company. I get inspired every day to see how much the team cares about our client’s success and their dedication to developing new skills to grow their careers.
Past Work Experience
Hobbies outside work
Articles Written by Kevin Heimlich
The Rise of Schema Markup: Why It Matters Even More Today
If you’ve ever wondered how to get your business to stand out in Google search results, schema markup might be the missing piece. It’s not just for developers or big tech companies anymore; today, it’s
How to Ask for Google Reviews (Without Sounding Desperate)
If you’ve ever hesitated to ask for a Google review, it’s probably because it feels like asking for a favor. But here’s the thing: reviews do more than stroke your ego; they directly influence how
How AI Is Changing A/B Testing in PPC Campaigns
Running a PPC campaign without testing is like cooking without tasting—you might get lucky, but odds are something’s off. For years, A/B testing has been the go-to method to figure out which ad version performs
Using AI to Build Smarter Email Segmentation and Retargeting Flows
Running a successful email marketing campaign used to mean building a few static lists and hoping your audience stayed engaged. But customer behavior isn’t static, and neither are their expectations. As people browse, click, and
AI for Social Media Trend Detection: Staying Ahead of Viral Shifts
Trends on social media don’t wait for anyone; they spark, spread, and fade fast. For businesses trying to stay relevant online, keeping up feels like chasing a moving target, and without the right tools, it’s
Inside the Interview: Kevin Heimlich on the Future of AI Visibility Marketing
Last week, I sat down with Ticker News to talk about the seismic shifts happening in digital marketing with AI. The conversation touched everything from influencer strategy to AI Optimization, but one theme was clear:
Automating Content Refreshes with AI: Keeping Evergreen Pages Competitive
Not all content ages like fine wine. Even your top-performing blogs or service pages can slowly fade into obscurity if left untouched. In the ever-shifting world of search, what ranked yesterday might not even show
Using AI to Identify and Build Topical Authority for Your Website
If you want Google to take your site seriously, you need more than just a few scattered blogs or surface-level content. Topical authority means showing up as the trusted voice on a subject; the one
Can AI Tools Really Improve My SEO Rankings?
SEO can be tough to manage. Many businesses struggle with constant search engine updates, identifying the right keywords, and producing content that ranks well. You might be overwhelmed by technical audits, slow progress, or uncertain
Entity-Based SEO in the AI Era: How Google Understands Context Over Keywords
In today’s AI-driven search, keywords aren’t enough to make your business visible. Google is shifting away from simple keyword matches and instead focusing on “entities”, the actual people, places, or things your content refers to.
GA4 Advanced Tips: Unlocking Google Analytics 4 for Deeper Insights in 2025
Still relying on incomplete data, patchy user tracking, and surface-level insights? It’s a growing challenge for businesses trying to stay competitive in 2025. With the digital landscape evolving rapidly, outdated metrics can no longer accurately
How to Use LinkedIn and Google Ads Together for Maximum Impact
In today’s fast-moving digital world, no business can rely on just one platform to reach its audience. To stand out, you need to show up where your customers are, and they’re rarely in just one