Kevin Heimlich
My responsibility at The Ad Firm is to establish good relationships with potential clients and determine whether they are a good fit for our services. Being that The Ad Firm is a well sought out boutique agency, who we work with is extremely exclusive. I vet all of our potential clients and hand-select the ones I believe in and who will have a beneficial relationship- we invest in our clients, which is why it’s common to have clients for several years, not months. My favorite part about owning this agency is that I can choose to only work with the companies that I know will be a win/win situation for them and us.
What I like most about my role
What I enjoy most about my position is that I get to come to work every day and look forward to it. It is not common for business owners to work with a passionate staff genuinely happy with their company. I get inspired every day to see how much the team cares about our client’s success and their dedication to developing new skills to grow their careers.
Past Work Experience
Hobbies outside work
Articles Written by Kevin Heimlich
Automating Content Refreshes with AI: Keeping Evergreen Pages Competitive
Not all content ages like fine wine. Even your top-performing blogs or service pages can slowly fade into obscurity if left untouched. In the ever-shifting world of search, what ranked yesterday might not even show
Using AI to Identify and Build Topical Authority for Your Website
If you want Google to take your site seriously, you need more than just a few scattered blogs or surface-level content. Topical authority means showing up as the trusted voice on a subject; the one
Can AI Tools Really Improve My SEO Rankings?
SEO can be tough to manage. Many businesses struggle with constant search engine updates, identifying the right keywords, and producing content that ranks well. You might be overwhelmed by technical audits, slow progress, or uncertain
Entity-Based SEO in the AI Era: How Google Understands Context Over Keywords
In today’s AI-driven search, keywords aren’t enough to make your business visible. Google is shifting away from simple keyword matches and instead focusing on “entities”, the actual people, places, or things your content refers to.
GA4 Advanced Tips: Unlocking Google Analytics 4 for Deeper Insights in 2025
Still relying on incomplete data, patchy user tracking, and surface-level insights? It’s a growing challenge for businesses trying to stay competitive in 2025. With the digital landscape evolving rapidly, outdated metrics can no longer accurately
How to Use LinkedIn and Google Ads Together for Maximum Impact
In today’s fast-moving digital world, no business can rely on just one platform to reach its audience. To stand out, you need to show up where your customers are, and they’re rarely in just one
How to Use Google Discovery & Display Ads for More Conversions
Ever scroll through YouTube, check your Gmail, or browse a news site, and see an ad that actually catches your eye? That’s not by accident. It’s likely a Discovery or Display Ad from Google. Unlike
Link-Building Evolution: Quality Over Quantity Strategies for 2025
The digital marketing world never sleeps, and neither do the algorithms that govern who sees what on the internet. In 2025, one of the clearest shifts in the SEO landscape is how we approach link
How to Master Google Tag Manager (GTM) for Seamless Data Integration
Getting accurate data from your website shouldn’t be a guessing game. Google Tag Manager (GTM) makes it easier to manage tracking without digging into code, but using it well takes more than dragging tags into
Google Shopping Ads Best Practices
If your Google Shopping ads are receiving views but not generating sales, there’s a good chance your campaign is lacking the necessary structure to perform effectively. Many retailers run Shopping campaigns without fully understanding how
Website Accessibility in 2025: Best Practices for ADA & WCAG Compliance
Building a great website isn’t just about design or speed anymore; it’s about ensuring everyone can use it easily. As we move into 2025, website accessibility is more important than ever. In this guide, we’ll
Google’s Privacy Sandbox: Adapting Your Marketing Strategy in 2025
Online privacy rules are changing. If you’re a business owner or marketer who runs online ads or tracks website traffic, these changes will affect how you reach your customers. One of the biggest updates is