Knowledge Center

5 Local SEO Fixes Every Plumbing Contractor Needs to Book More Jobs
Your phone should be ringing more than it is. While you’re out fixing leaks and unclogging drains, your competitors are capturing customers searching for plumbers in your service area right

Do Local Citations Help SEO? Data, Rankings, and ROI
Local citations still matter in 2025—but they matter differently than most legacy guides suggest. Think of them as the “data hygiene” layer that makes every other local SEO effort work

5 Things to Look for When Hiring a Generative Engine SEO Agency
As AI continues to reshape how people search, businesses need to go beyond traditional SEO to stay visible. Generative Engine Optimization (GEO) is the next step, a strategy designed to

Beginner’s Guide to Local Citations
Local citations are any online mentions of your business’s Name, Address, and Phone number (NAP)—often with your website, hours, and other details. Search engines use these references to verify that

How to Optimize Internal Anchor Text for Topical Relevance and Better Rankings
When you see clickable words in an article or webpage, that’s anchor text, the text inside a hyperlink. It tells you where the link will take you and gives context

Navigational vs. Informational Keywords: How to Optimize Each for Better SEO Impact
Search engines work best when they connect people with the answers or pages they were truly looking for. This is why understanding the “intent” behind a keyword is just as

Generative Engine Optimization vs. SEO: Similarities & Differences
As search evolves with artificial intelligence, businesses must learn to adapt to new visibility models. One emerging concept is generative engine optimization, a forward-thinking approach designed to help content appear

What Is Generative Engine Optimization (GEO) and How Does It Work?
Many businesses notice that even with consistent SEO efforts, their online visibility doesn’t always match their expectations. Search engines are no longer the only way people find information. AI-driven tools

The Marketer’s GEO Checklist: 7 Steps to Improve Your AI Search Visibility
Search engines are no longer just about ranking on page one. AI platforms like ChatGPT, Google’s AI Overviews, Perplexity, and Bing Chat are reshaping how customers discover businesses, making traditional

The Role of FAQ Sections in Local SEO: What Questions Local Customers Really Ask
FAQ sections do more than provide quick answers; they play a crucial role in enhancing your local SEO. By addressing the fundamental questions people in your community are asking, you
Get Leads And Increase Sales
Be more than just visible; be the go-to choice in your industry.