Email Marketing

Email marketing is a critical part of any successful digital marketing strategy. Email marketing is one of the best channels for earning business leads and delivering on your business goals. A well-curated customer mailing list with strong subject lines and compelling email messages can increase the lifetime value of your customers substantially. According to research, approximately 61 percent of email subscribers want promotional marketing emails every week and about 83% of customers spend more on a brand from which they’ve received eCommerce email marketing communications. Marketers also reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an email marketing campaign through custom emails. Click-through rates on promotions emails are some of the highest according to email marketing experts.

Drip marketing, also known as automated email marketing, is an email campaign optimization technique that uses email marketing software to send out a series of automated emails based on specific timeframes and user actions (think about that email you receive when you leave something in your shopping cart on your favorite website). Automated email marketing campaigns increase lifetime value to subscribers by slowly “dripping” useful information, such as brand updates or product teasers, over time. The goal of email marketing automation is to move customers towards a final conversion point.

Email marketing strategies vary widely across industries, across audiences, and according to your goals. Many large businesses try to email their customer bases weekly, whether it be with email newsletters, welcome email, or anything else. These emails can increase customer loyalty and keep your prospects engaged with your brand. They remind them to visit your site for seasonal initiatives, product updates, and so many more reasons. If users are interacting regularly, the number of emails can increase greatly. Developing and implementing a robust email automation program and email strategy with dynamically triggered emails and robust content is a great way to personalize your relationship with your audiences. The more emails you send, the more opportunities you have to engage with your audience, but don’t stress, we have years of experience and research to help you decide the best number of sends for your audience.

When money and services are being exchanged — yes. The length of the contracts vary depending on your goals.

You are and you’ll have full control over everything even if we don’t work together in the future.

You’ll have direct access to project status with what’s happening today and tomorrow + ongoing meetings and reports scheduled too.

From small businesses just dipping their toes into email marketing to global juggernauts sending millions of emails a month, our fees reflect your level of need. The fastest way to find out is by getting your free marketing plan.

Nothing will change unless the scope does. We hate ugly surprises too.

You can decide that. We’ll show you our communication and reporting options & you can customize the data and the frequency.