The Ad Firm is a pay-per-click (PPC) firm that has been helping our clients grow through paid ads for over a decade. Our primary job is to develop unique, adaptable campaigns with the goal of getting the most (quality) leads for the least amount of PPC ad spend? We help companies acquire conversion-ready leads and realize their sales goals effortlessly. Looking for a reliable and experience PPC agency in Santa Cruz or one of our other PPC locations such as Aliso Viejo, Anaheim, Berkley, Burbank, Burlingame, Campbell, Cardiff, Chula Vista, Costa Mesa, Cupertino, Daly City, Del Mar, Emeryville, Encinitas, Escondido, Foster-city, Fountain-valley, Fremont, Fullerton, Garden- Grove, Glendale, Huntington Beach, Inglewood, Irvine, Laguna Beach, Laguna Hills, Laguna Woods, Lake Forest, Long Beach, Los Aatos, Los Altos, Los Angeles, Menlo Park, Milpitas, Mission Viejo, Mountain View, Newport Beach, Norwalk, Oakland, Oceanside, Orange, Orange County, Palmdale, Palo Alto, Pasadena, Pleasanton, Pomona, Poway, Redwood City, Riverside, Sacramento, San Bernardino, San Carlos, San Clemente, San Francisco, San Jose, San Luis Obispo, San Marcos, San Mateo, San Ramon, Santa Ana, Santa Clara, Santa Cruz, Santa Maria, Santa Monica, Santa Rosa, Solana Beach, Torrance, Tustin, Vista, Westminster, Yorba Linda, ? Look no further than The Ad Firm! Read More + Read Less -
Regardless of your marketing goal, every successful PPC campaign ends with an optimized conversion-ready landing page. Our web designers in Santa Cruz work closely with our PPC experts to design Conversion Rate Optimized pages that match the voice of your campaigns.
Maintaining a successful PPC campaign requires constant monitoring, testing, and adjusting. Fortunately, our reliable and trustworthy PPC experts swiftly step in to help you not only run new campaigns but also track, enhance, and refine the existing ones. With The Ad Firm in your corner, daunting tasks like ad modification or performance are covered. We’ll gladly do all the heavy lifting as you focus your efforts on the more productive business aspects.
We customize our management around your marketing goals. Our goal is to yield a progressive positive return on your ad investment. If we change directions due to additional product launches, advertising on new platforms, or even expanding locations- you are never locked into a long-term contract!
We do the heavy lifting in research to ensure we launch the best ads possible. But every campaign excels differently. That is why we monitor and analyze your marketing campaigns to better adjust your strategies. With A/B testing, we provide continuous business research to derive insights for improving your campaigns’ efficacy. Being highly technical and time-consuming, A/B split testing can prove to be daunting until The Ad Firm steps in to lend a hand!
Our CRO service maximizes the value of each ad dollar spent. Our PPC experts in Santa Cruz are fully versed with industry skills and knowledge to institute powerful CRO strategies in your marketing efforts. We will also show you how CRO can save money for your business while boosting sales.
Through this advertising service, we help you grow the social media presence of your brand. Our social media experts in Santa Cruz are masters at creating highly interactive content sure to convert your followers into buying customers. The effect is more brand awareness and increased revenue.
Our Santa Cruz paid ads specialists employ the latest best practice strategies to have your paid ads on the top of the Google or Brings search engine results page. Once we have a baseline for how much clicks and conversions cost, we can begin removing the higher priced keywords or campaigns to drive more leads for less cost.
It takes years of experience to dial in the correct messaging for any ad campaign. Our top ad copywriters will seamlessly blend your brand’s voice with the best calls to action for your industry and market.
At The Ad Firm, we take time to study our clients, learn their needs, and develop a working plan centered on those needs. We apply this same acumen in all our projects and have successfully attained unbeatable customer satisfaction. With over a decade of experience and 90% client retention, we have proven that treating our clients like our teammates drives successful campaigns.
We stand out from other PPC firms in Santa Cruz thanks to our transparency. An honest team, we share with you all the details involved in our marketing strategies. We do all work on YOUR management accounts so you are always free to check ad spend, leads, and more. Our clients’ trust is our most prized possession and we preserve it by remaining upfront and accountable.
At The Ad Firm, we are hinged on professionalism, honesty, and integrity. We always take the right approach to business and respect all our customers’ opinions. We have a zero-tolerance policy for dubious, discriminatory, and troublesome behavior within our team.
Over the past decade, The Ad Firm has remained a leading PPC agency in Santa Cruz. We have incrementally propelled many businesses in Santa Cruz to their success by helping them exceed their online paid advertising goals. Feedback from our clients speaks volumes concerning our contribution to their ultimate business success.
We boast a dedicated team of PPC experts based in Santa Cruz that have amassed years of experience in running the most profitable PPC campaigns. We have access to enhanced tools to conduct cutting-edge research while staying up-to-date with the latest digital marketing trends. This helps us to adapt all our PPC efforts accordingly.
The Ad Firm understands that no “one size fits all” approach to paid advertising works for every business. While an e-commerce shop may utilize Google Shopping Ads, Instagram Ads would work better for gym memberships. Having the industry knowledge to pair the right business with the right platform is how The Ad Firm has been successful in growing online sales for Santa Cruz businesses WITHOUT wasting ad dollars.Our PPC management agency always strives to collaborate with your in-house team to identify the right PPC advertising avenue to drive your sales growth.
Depending on your marketing goals, we will offer a wide selection of PPC ads that would work best with your company. Some of these include:
A popular PPC marketing technique, search advertising targets an audience that is already searching for your niche industry or your specific product or service online. The ads are specially designed to capture currently interested audiences. Our PPC services company advocates this advertising avenue to businesses looking to convert new customers into conversion-driven leads. Read More + Read Less -
A highly effective promotional medium, display advertising carries the potential of reaching over two-thirds of online consumers. The display (image) ads will feature on websites partnering with Google aimed at acquiring leads who looked up and visited other sites related to your industry. To remain effective, the technique leverages a clever mixture of texts and images to draw the visitors' attention while persuading them to take the desired action. We recommend display advertising to businesses with expansive sales cycles and for brand awareness. Read More + Read Less -
Also known as social media paid campaigns, social ads represent the most vibrant form of PPC ads. The ad campaigns feature on social media sites like LinkedIn, Facebook, and Twitter. They are intuitively crafted to reach an audience based on several characteristic factors like interest, hobbies, and networks, just to name a few. The technique is ideal for companies boasting a vibrant social media presence backed by a highly-targeted audience. Read More + Read Less -
This campaign avenue presents a promising channel to target highly conversion-oriented prospects to boost your sales growth. The ads serve as a reminder to visitors who have been to your website before to revisit the site and woo them into conversion. Contrary to search ads, remarketing ads are fairly inexpensive to run because they target an audience that has previously interacted with your website or social media profile. Our PPC marketers will adopt smart PPC ad layouts and extensions to yield profitable outcomes in your PPC campaign. Read More + Read Less -
These ads work well for e-commerce sites selling products online. The ads will feature in the Google carousel next to or above the main search results. This affords your prospects a chance to preview your products and prices on the search engine result pages before clicking on any other website. This presents a higher conversion potential for every click paid for especially if your prospects have already explored all your product options on the ads. We highly recommend this ad avenue to e-commerce sites targeting prospects driven with a buying intention. Read More + Read Less -
Also termed YouTube ads, these PPC ads will feature on YouTube search results, videos, and partner sites on Display Network. The ads showcase your brand to your prospects in a uniquely unforgettable fashion. Facebook has recently ventured into in-stream ads as well. These ads let your business position ads in the most potent slots and breaks within video content. Read More + Read Less -
These relatively new Google ads adopt a pay-per-lead approach allowing your business to only pay for clicks that turn into leads. That said, the ad campaign technique is only confined to a few professionals such as plumbers, locksmiths, electricians, and HVAC technicians. Our PPC management agency has partnered with local professionals or service providers to boost their brand visibility to their prospects. Read More + Read Less -
PPC marketing provides a quick way to join the online market almost immediately. Online other digital marketing methods that may take up to 6 months to see results, our PPC clients start seeing lead generation in as little as two weeks.
Reliable PPC services allow brand visibility in previously unoccupied spaces. Wherever in the sales funnel you wish to “catch” prospects, PPC advertising is an effective way to showcase your brand. PPC ads let your brand to increase online awareness, grow your sales funnel, and spark brand interest in more prospects and conversion-ready customers.
A PPC expert can effectively target brand communication to your prospects according to their search intent, online tendencies, and most frequented sites. PPC allows businesses to narrow their focus to the most relevant audience based on location, age, and even interests on some platforms. Moreover, the ads technique provides a surefire way to access particular prospect segments clustered by age group, gender, and location, among other demographical indicators.
PPC advertising is the one mode of advertising where the rate of success is completely in your hands. The only thing our team needs to dial in a campaign is data. With that, we can control the rate at which we receive that data simply by turning up a campaign.
PPC efforts go hand in hand with SEO strategies to ramp up brand exposure while drawing targeted traffic to your site. It, therefore, presents an incredibly swift mechanism to run paid ad campaigns, set off marketing efforts, as well as attract relevant clicks and instant traffic from interested leads.
Unlike other digital marketing strategies, successful online paid campaigns do not necessarily need to have a presence in a local market. PPC is a great way to test interest in a new market without a big investment. This way, we can see if a new area is a viable option for expansion before it happens.
Engaging PPC services allows you to systematically track and measure your campaign data. Tracking data helps to eliminate any ambiguity in your results reporting. Thanks to tools like Google Analytics, Google Ads, and more you will have complete transparency with the campaign metrics in real-time including conversions, clicks, and views. This way, you can easily and quickly paint a clear picture of your campaign’s performance.
The Ad Firm PPC services let you stand out from the crowd by leveraging custom-tailored and relevant campaigns that attune to your target prospects. That means with PPC, you can enrich your campaign efforts with vast pools of essential marketing data to help you fully optimize your outcomes. In other words, you can customize your campaign elements based on keywords, targeted audience, placements, as well as the particular zip codes your ads will be running in.
Simply put, PPC stands for pay-per-click. It is a digital marketing strategy marketers use to drive traffic to your website through paid platforms such as Google or Facebook. That means when you launch your ads online, you pay for each click on any of your ads.
Search engine ads are the most applied versions of PPC. That said, several other platforms including Facebook have now ventured into paid search models.
PPC ads let you promote your brand on different websites, search engine result pages, and across various social media sites. In the ads, you can incorporate video, pictures, and text.
PPC ads displayed on search results are usually targeted at specific market segments and tend to scoop most of the page clicks. A user clicking on a paid ad is in most cases conversion-ready. What’s more, PPC ads target specifically online consumers interested in your niche industry. This fact can significantly affect your bottom line.
Running a PPC campaign takes a multifaceted cost approach. That means the cost is a function of several factors including your industry type, business type, and business size. In addition, management fees are determined by factors such as the number of campaigns, the number of platforms being utilized, how often the ads will need to be refreshed, and more. Your PPC pricing can also be influenced by the type of strategy employed. That said, there is no price that will work for every business. Our PPC experts will determine the management fee based on the number of hours it will take to properly manage ads across the different platforms.
To effectively do this, you will have to account for several factors. Understand that your PPC costs are a function of your bid, targeting, as well as ad quality. Your bid simply means the amount of money you would be willing to spend to attract an online consumer to click on your ad. Your bid is generally entered into an ad auction where often the highest bidder is considered the winner. That means you can actually pay less than what you bid for ultimately.
Targeting encompasses all of the aspects that define your campaign goal. That includes both the keywords you intend to rank for and your prospects’ demographics. Your PPC costs will rise depending on the competition available. That means highly competitive keywords cost more because they attract a larger cost-per-click (CPC).
Lastly, your ad quality is important to Google because it helps quicken the ranking process. Top-quality ads are more inexpensive because it is far easier for Google to rank them above low-quality ads from the competition. Your dedicated Santa Cruz PPC manager will provide a cost analysis to determine what amount of ad spend is needed to generate your sales goals.
PPC campaigns are a flexible digital marketing tool that allows you to work with an adjustable budget. Unlike traditional advertising, PPC also lets you target your prospects directly. Furthermore, PPC data tracking generates useful insights that help you learn your prospects’ behavior a lot faster.
With PPC, your paid ads feature on top of all organic results in search engine result pages. This way, you can outrank your competitors while augmenting your SEO efforts.
The Ad Firm was founded in 2009 with one mission in mind: Help websites STAND OUT FROM THE CROWD. We made a promise to ourselves and to our future clients to always be transparent with our work and communication
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